Book a Fit Call

Install the Owner Leverage System to…

Get 10 owner-hours back every week. Make the business less dependent on you. Use your time to grow the business.

A practical AI-powered system for owners ready to stop being the bottleneck and spend more time growing the business. Built with you in six weeks.

Book a Fit Call Find where your time is going

The business works. But too much of it still works through you.

Take yourself out for two weeks and the cracks show fast: the proposal that waits on your pricing, the client question that gets escalated, the update assembled from six different places.

None of it looks large on its own. Together, it becomes the week. The same week that was supposedly going toward new clients, new offers, and the work that grows the business.

Ask yourself

0 of 4 yes

If you answered yes more than once, it is time to change how the work gets done.

Find where your time is going

The outcomes: what changes in six weeks.

We start by setting your one-year and three-year target. Then we go through your calendar, inbox, recurring work and the questions that keep returning to you: removing what doesn’t need doing, automating what shouldn’t require you, and turning your knowledge into systems the business can use.

Here’s what you walk away with:

  1. Direction

    Time and independence, aimed at something specific

    None of this works if “free up your week” has no destination. Before we touch a workflow, we set your one-year number and build a weekly scorecard against it so every hour we get back, and every decision the business stops needing you for, is moving you toward that number, not just clearing space that fills back up.

    The system doesn’t just give you time back. It makes sure you spend it on the thing you actually said you wanted.

  2. Time

    A full working day back each week

    Spend less time answering repeated questions, assembling reports and reviewing work that should no longer need you.

    We’ll remove, simplify or automate recurring work, with the aim of recovering at least 10 hours from your typical week.

  3. Knowledge

    Turn your expertise into a business asset

    Capture the standards, context and judgment behind how you work. Give your team a searchable system for finding answers, handling routine decisions and recognizing when something genuinely needs you.

    Your head stops being the company’s only search engine.

  4. Decisions

    Faster, higher‑quality decisions

    Before a big call (pricing, a new offer, whether to expand) you get a second opinion in minutes, built from real expertise rather than a guess. Not what the internet thinks, but the way a specific kind of expert would reason, applied to your actual numbers and your actual business.

    Faster, because the thinking is ready when you are. Better, because it has been argued with before you commit. You still decide. You just don’t decide alone anymore.

  5. Independence

    A business that keeps moving when you step away

    When you’re unavailable or focused on growth, fewer things stop and wait for your return.

    Your team has clearer context. Recurring work has somewhere else to go. Important decisions reach you better prepared.

    You stay involved without being required for everything.

Book a Fit Call

How much of your week is still going to work the business could handle differently?

Six questions to see where your time, knowledge and judgment are still doing work the business could handle differently.

Answer based on what happened last week. Aspirational answers are very persuasive, but not especially useful.

No email required Results shown instantly Six questions, four options each
01

Time Back

How much recurring work still occupies your week.

02

Business Independence

How easily work moves without your time and context.

03

Decision Quality

Whether AI improves your thinking or just produces output.

How it works

75 minutes together on a real part of your business. You bring the context and judgment, I guide the build.

After each session, I refine and test what we made. You try it in your normal work, then we improve it the following week.

Your time: about two hours a week, session plus 30-45 minutes of use and feedback.

Before we begin

Onboarding: your goals system

We set your one-year and three-year goal, then build the two things that keep it honest: a dashboard, and a weekly automation that checks in, scores your progress, and catches what’s slipping. It’s running before Session 1: the first thing built with AI for your business, live before we’ve built anything else.

What happens during onboarding

Before we start: A short AI-guided conversation sets your one-year and three-year goal, each with a number and a date, using inversion (what would guarantee you fail) to build your weekly non-negotiables.

You leave with: Your goals, a working dashboard, and a weekly check-in already running.

Week 1

AI that works the way you do

We give AI what it needs to know about you and your company, so it stops producing generic drafts you have to rewrite. We also set up a private working environment and agree what can safely go into it.

What happens that week

In the room: You build two context profiles. Company: what the business does, who it serves, how it sounds, shared with your whole team. Personal: your expertise, your standards, your working style, yours alone. Then we set up your private working environment and agree the ground rules for client and commercial information.

You leave with: A company context profile and a personal one, plus a private environment with clear rules about what goes into it.

Week 2

The Operator Audit

Now that AI knows you, we map where your week actually goes.

What happens that week

In the room: You sort your real week: what stays yours, what AI can prep, what gets delegated, what stops.

You leave with: A written map of your week, and the one place worth starting.

Week 3

AI that saves you ~10 hours a week

We turn your busiest repeat work, admin, follow-up, client email, into something AI handles for you, in your voice.

What happens that week

In the room: You pick the highest-time-cost items from Week 2’s map and build AI workflows around them, using Week 1’s context so the output already sounds like you.

You leave with: One or two live workflows handling real recurring tasks, tested against your actual inbox.

Week 4

Turning what’s in your head into something your team can use

The tasks are handled. Now we capture the decisions behind them, so your team stops coming back to you with the same questions.

What happens that week

In the room: Pick one decision you’re asked about constantly, pricing a job, a difficult client, prioritizing a request, and turn it into rules your team and AI can apply without asking first.

You leave with: One decision framework, a business asset your team can use, not just something in your head.

Week 5

Your first personal AI board and assistant

We build a standing AI advisor for the decisions only you make: pricing, positioning, growth, resourcing. It doubles as a personal assistant that already knows your role and your standards.

What happens that week

In the room: You assemble everything from Weeks 1-4 into a small set of AI advisors built to argue with you before you commit, not decide for you.

You leave with: A working AI board and personal assistant, built from your own material.

Week 6

Making it stick

The system is built. This week makes sure it’s still running in three months.

What happens that week

In the room: Run your AI board and workflows against a live decision, troubleshoot as a group, set a five-minute weekly maintenance habit, and build a 30/60/90-day roadmap.

You leave with: A tested system, a maintenance habit, and a 30/60/90-day roadmap.

See the investment

Your Owner Leverage System

Everything we build fits into one practical system you can continue using after the six weeks are over.

01

Your Goals System

An AI goals coach and dashboard, built around your one-year and three-year targets, each with a number and a date.

It checks in with you automatically every week, scores your progress, and flags what’s slipping before you lose track of it.

What changes: You always know whether the business is actually moving toward the goal, not just getting lighter.

02

Your Context Profiles

A company profile and a personal profile: what the business does, how it’s positioned, and what it sounds like; and your expertise, your standards, how you actually work.

Captured so AI works from real context instead of generic defaults.

What changes: AI output you can use as it comes, instead of rewriting every draft.

03

The Operator Audit

A clear picture of where your time actually goes and which work still needs your judgment.

Everything sorts into one of five categories: keep, AI prep, delegate, automate, or stop. Judgment stays with you, the rest moves.

What changes: A ranked list of where AI will save you the most time, and where it should not be used at all.

04

Your Time-Back Workflows

Automating parts of your work to give you back time.

Three to five workflows built around whatever came out of your Audit as the biggest time cost, in your voice, tested on real work.

What changes: Hours back every week from recurring work that no longer waits on your review.

05

Business Knowledge System

The standards and decision rules behind the parts of your business you choose, captured somewhere useful.

Your team can find answers, understand quality standards, and know when to escalate.

What changes: Fewer interruptions. Your team finds answers without coming to you.

06

Your Personalized AI Board

We build a small set of advisors around the decisions your business actually faces: pricing, offer design, growth. Each is modeled on how a specific expert reasons. Think Alan Weiss on pricing, Seth Godin on positioning, Warren Buffett on what to take on and what to decline.

Every advisor knows your business, your numbers, your constraints, your market. It’s a specific way of thinking, applied to your specific situation.

What changes: Faster, higher-quality decisions on pricing, positioning and growth.

Plus: A 90-day plan and a quarterly self-review framework

For after the six weeks.

The result is a system that continues improving after we finish building it and that someone else could eventually help operate.

See the investment

The 5-Hour Owner Sprint

Find five hours of recurring work that should no longer need so much of you, and start removing it.

This is a focused private sprint built around your actual week.

Before we meet, you complete a short snapshot of where your time goes. In a 90-minute working session, we find the biggest opportunities and choose one high-value workflow to redesign.

That might be:

  • proposal or deliverable review
  • meeting preparation and follow-up
  • recurring client communication
  • research and decision preparation
  • delegation and team questions
  • reporting or work you keep checking yourself

We then rebuild that workflow using the right mix of AI, clearer context, better delegation, simplification or automation.

You leave with:

  • Your 5-Hour Leverage Map, where the best opportunities sit
  • One priority workflow redesigned and built
  • The AI context and instructions needed to make it work consistently
  • A simple before-and-after measure of the time saved
  • Your next three highest-value opportunities

I refine the workflow after our session, then we reconnect for a 30-minute follow-up once you have tested it in the real world.

Your time
About 2 to 2.5 hours total
Investment
CAD $2,000
Book the 5-Hour Owner Sprint

Monday to Friday reality

Every business is different. This is what a typical week looks like for owners before the program starts. Your own numbers come from your Operator Audit in week two.

What takes the time Hours a week
Checking your inbox before you can start real work2
Being pulled into “quick” questions from the team2
Reviewing documents someone else almost finished1.5
Trying to remember what you’re waiting on from other people1
Preparing for meetings and then writing follow-up emails1.5
Finding files, notes or past decisions1
Restarting work after constant interruptions1
Total10

This is a typical week, not a guarantee about your business specifically. What your ten hours are made of gets mapped in week two, and that’s what the 10-Hour Guarantee is measured against.

The 10-Hour Guarantee

In Week 1 we measure where your time actually goes and agree, in writing, on the work covered by this guarantee. By the end of Week 6, the system we install will give you back at least 10 owner-hours in a typical week.

If it doesn’t, two things happen. I keep working with you weekly, at no cost, until we hit it, up to four more weeks. If we still miss, you get every dollar back. All $9,500.

You keep the Context Profiles, the workflows, the knowledge system, the AI Board. All of it. I don’t take back work you paid for and didn’t get the result from.

The only thing I ask is that you show up to the six sessions and do the 30 to 45 minutes of testing between them. I can’t buy back hours for an owner who isn’t in the room.

See the investment
Marta Hyland, ValueLab

I help businesses work better before adding more technology.

I’ve spent more than 16 years fixing how work actually gets done inside SaaS, financial services and healthcare companies: rollouts, process redesign, big change programs, across Dublin, London, Wrocław and Toronto. One of those was rolling out new technology across a company of 18,000 people, which meant sitting through roughly 17,999 more opinions about “change management” than any one person should have to survive.

Along the way I ended up doing three jobs at once, whether the title said so or not: strategist, builder, coach. Strategist, because someone has to find the actual bottleneck before anyone touches a tool. Builder, because I’d rather ship the workaround than write a memo recommending it. Coach, because the hardest part was never the technology. It was sitting with someone who’d done a task the same way for eight years and helping them do it differently.

More recently I’ve been doing this same work with business owners, specifically around AI. Most start in the same place: a faster Google, a writing assistant, something they poke at for ideas when they’re stuck.

The shift that matters is when AI stops answering questions and starts doing the work. Not “wrote a draft I still have to fix,” but: it prepped the client meeting, checked the proposal against your own standards, pulled the background for a decision, drafted the follow-up, or let your team ask something that used to require finding you.

Once that’s happening, the real question shows up: not “what’s the next AI tool,” but “why does this still have to come back to me at all.”

That’s the job: figuring out what genuinely needs your judgment, and what can be written down, handed off, or handled by AI instead, then building it. If we work together, it’s the two of us for six weeks, not a template and a Slack channel.

I live in Victoria now with my husband and Riker, our Irish setter, who has a very reliable system for making sure nobody skips his afternoon walk.

P.S. I’m not a technical AI guru, and I’d rather you knew that upfront. I can talk about the tech when it’s relevant, but I don’t think the gap between you and a working AI system is “vector database vs. knowledge graph,” and I don’t think nudging a model’s temperature from 0.3 to 0.7 is what gets you your Friday afternoon back.

What I actually care about is why the work keeps landing on your desk in the first place.

Marta Hyland MBA, Imperial College London LinkedIn
See the investment

What another year of the status quo costs you.

What that costs you this year

$80,500

10 hrs/week × $175/hr × 46 working weeks

Cost of another year$80,500
System investment$9,500
Value you keep88%

Miss 10 hours a week back by Week 6 and we work free until you hit it. If we still miss, you get every dollar back and keep everything we built.

How we calculated this

Hours reclaimed × your hourly rate × 46 working weeks a year. Counts owner time only, and excludes any value from taking on more clients, avoiding a hire, or making better decisions with the time back.

Start with a sprint. Or build the full system with me.

The sprint removes one thing that keeps coming back to you. The six-week engagement builds the whole system.

The 5-Hour Owner Sprint

CAD $2,000

A focused private sprint to find five hours of recurring work that should no longer need so much of you, and start removing it.

We examine how your week actually runs, find where the biggest opportunities sit, then redesign and build one high-value workflow around your real work.

You leave with:

  • Your 5-Hour Leverage Map
  • One priority workflow redesigned and built
  • AI configured with the context needed to support it
  • A clear before-and-after way to measure the time saved
  • Your next three highest-value opportunities

Includes a 90-minute working session, plus the build and refinement afterwards. We reconnect for a 30-minute follow-up once you have tested it.

Book the 5-Hour Owner Sprint
Founding engagement · Three places available

The Owner Leverage System

CAD $9,500

Six private weeks to install the full Owner Leverage System: recover time, turn your knowledge into a business asset, and put better support around the decisions only you should make.

You leave with:

  • Your Context Profiles
  • The Operator Audit
  • Your Time-Back Workflows, three to five of them, tested
  • Your Business Knowledge System
  • Your Personalized AI Board
  • A 90-day plan and a quarterly self-review framework
  • Direct support throughout the engagement
  • A thirty-day follow-up review
Apply for the Owner Leverage System

Standard investment after the three founding engagements: CAD $12,500.

Built for owners who are still the bottleneck.

This is for you if

  • ✓You run an established service business (roughly 10 to 60 people) where too much still runs through you
  • ✓Recurring work, questions, approvals, and context-gathering regularly eat into the time you want for growth or higher-value decisions
  • ✓Important knowledge, standards, and judgment still live mostly in your head
  • ✓You have already experimented with AI tools but they remain fragmented, inconsistent, or risky to use with real client work
  • ✓You want AI to change how work actually gets done, not just help you write emails faster
  • ✓You are willing to stay involved, test systems between sessions, and adjust how you personally work
  • ✓You care about doing this properly (privacy, quality, professional standards) rather than rushing into tools

This is not for you if

  • ✕You want someone else to “handle AI adoption” while you stay hands-off
  • ✕You are mainly looking for tool recommendations, prompt libraries, or generic training
  • ✕You need custom software development or complex technical integrations
  • ✕Your business is still very small, highly chaotic, or lacks repeatable work and a real team
  • ✕You cannot protect focused time over six weeks to test and refine the systems
  • ✕You are primarily motivated by curiosity or keeping up with trends rather than reclaiming your time and reducing dependency on you

How this is different from typical AI programs.

Built around your work, not a curriculum

Nothing here is generic. Every workflow, rule and profile starts from your actual week, your standards and your client work.

One to one, not a cohort

Every session is about your business. No group calls, no shared roadmap, no waiting for the rest of the class.

You own what we build

The profiles, workflows, knowledge system and AI board are yours. They keep working after week six, without me.

Measured, then guaranteed

We agree in Week 1 what counts, measure the same work before and after, and back the result with the 10-Hour Guarantee.

Before you book the call

The questions operators ask before they commit. If yours is not here, bring it to the call.

Do I need to be technical?

No. You need to understand your business. That is the part AI cannot supply. We choose tools that fit your current environment and explain what is running, what information it uses and where human review is required.

What if we already use ChatGPT or Copilot?

That is common. Occasional individual use is different from having repeatable systems connected to real work and business context. We build on what you already use where it makes sense.

Will AI make decisions for me?

No. It can gather context, identify patterns, produce options, challenge assumptions and draft recommendations. The final judgment and accountability stay with you.

How much time will I need?

The main commitment is one 75-minute session a week. Most building happens during the sessions. Between sessions, you use the systems in real work and provide feedback on where they help or fail.

What tools will we use?

That depends on your business, existing software, security needs and workflow. We choose technology after deciding what needs to change. Any additional subscription costs are agreed before implementation.

What happens after six weeks?

You keep everything we build and receive 45 days of implementation support.

What if we tried something like this before and it didn't stick?

Most first attempts are a tool without a system underneath it. We build the system first: your Business Knowledge System, your AI Board and your operating rhythm are what make the workflows stick after the sessions end, not the workflows alone.

How do I make sure my team adopts it?

Some owners will want to extend the systems across their team. That work is scoped separately based on the number of people, workflows and level of adoption support required. The goal is proper adoption, not a half-day workshop followed by a hopeful email.

What if it doesn't work for my situation?

That's what the 10-Hour Guarantee is for. If the systems we build aren't saving you at least 10 owner-hours in a typical working week by the end of week six, I keep working with you weekly at no additional charge for up to four more weeks. If we still miss the agreed target, you get a full refund of CAD $9,500 and you keep everything we built.

Stop making yourself the required step in every process.

In six weeks, you can have a business that uses more of your judgment without requiring more of your time. And at least 10 hours of your week back.

Book a Fit Call

Get in touch

Two ways to start, whichever suits you better.

Email marta@valuelab.ca For anything you would rather ask before booking a call. Book a call Book a Fit Call A short call to look at where your time is going and whether this is a fit.